Introduction

True Advancer Consulting Inc. was incorporated in Chilliwack BC Canada in Feb 2018 by Yong Y. Liu and his life partner Swan. Yong leverages his 20+ years experience in research & development on scientific studies and high-tech product design and development during his earlier careers. Yong decided to embark on a new venture upon settling down in Canada in 2012. We started by exploring the potential of Green products and technology and have successfully built our business network by connecting our manufacturing and business partners to the market in different countries. We have applied our unique business model and strategy on developing and promoting a multi-million dollars project in India based on the state-of-the-art 2nd Generation (2G) Bio-Refinery Technology which convert agricultural waste and biomass into energy and products. We leverage our multi-lingual, multi-culture and multi-discipline position to bridge the gap between companies and entrepreneurs from different parts of the world. We put strong focus on understanding the need of each project nature and we took in-depth effort to develop unique strategy and team work for different cases that offer a strong basis for our project partners to work together with common belief that is essential for us to achieve our success story. 

I was born in a village in the south of peninsular Malaysia living a playful and colorful childhood. After completing college study at then Tunku Abdul Rahman (TAR) College in Kuala Lumpur, I further studied Master of Science In Electronics at The Queen's University of Belfast, UK in 1989. I joined The National University of Singapore for 14 years as Research Assistant and later as Center Manager where I carried out research works in the field of semiconductor, particularly on light emission studies in scanning electron microscope, photon emission microscope and atomic microscope. My research findings were granted a number of international patents, and I had the opportunities to demonstrate and exchange experience of my inventions and findings with other researchers in the US and Europe including a team from Jet Propulsion Lab, NASA during our visit to Santa Clara. 

In 2005, I was invited to join a semiconductor firm in Taiwan. I co-led a R&D team on high-tech equipment development and I was pleased to see my inventions were granted international patents. After working in semiconductor field for about 20 years, I wanted to make a change to my career and that was a life turning point for me. In 2012, my wife and I moved to Canada as new immigrants to begin our adventure and I decided to start my home business from ground zero. 

Prior to the incorporation of True Advancer Consulting, our first business began in partnership with a few manufacturers based in Taiwan where I supported the companies in marketing their Green products and technology focusing on biodegradable and compostable bioplastics. Shortly after that, I started a new business with my partner in India promoting bio-ethanol technology where I leveraged my multi-lingual and multi-cultural background and I played the role in bridging the state-of-art 2nd Generation (2G) Cellulosic Bio-refinery Technology from Taiwan that converts agricultural wastes to bio-ethanol in order to meet the huge demand set by the National Biofuel Policy of India. After more than 2 years of hard work in connecting all key stakeholders, our team is now ready to plan for the setting up of our first commercial ethanol plants in India with supports from the governments of India and Taiwan and our investors. 

As I still find strong passion in inventing, I came out with a new idea of a Full Color 3D Printing technology in early 2015 based on a very simple concept that will enable general users to produce high quality printings at relatively low cost. I filed a US patent application based on the new idea. The project has later received funding from a partnering company in Malaysia and a grant from the Malaysian government. I currently lead our R&D team in building the 3D printer prototype  and have so far gained promising results. 

At True Advancer Consulting Inc., we look forward to expanding our business network across the global market focusing on bridging the gaps between continents, languages and cultures. We always explore new opportunities to partner with individuals and companies who have innovative idea and who share a common vision to start or to expand their business in the global market.

You may also read about our story here: https://gosolo.subkit.com/true-advancer-consulting/ 

Bridging Partnership Culture - True Advancer Consulting

Feel free to give me a call or send me a message at Yong@TrueAdvancer.com  and I will be happy to share my experiences, to discuss on any opportunity and to work together.

Thank You Sincerely

Yong